Levendary Cafe essay
Paper instructions:
1. What is your evaluation of the way Levendary Cafe has entered the Chinese market?
Here you should do a Ben Franklin anaylsis (pro/con) of how they entered the market. What should Levendary Cafe learn? Use terms from book as much as possible, e.g. standardization vs. customization, etc.
2. What changes (if any) should Mia Foster make? Specifically, what should she do about Louis Chen? And what changes (if any) would you propose at headquarters?
3. Prepare a short action program for Foster to help her deal with the need for continued growth in China.
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