Communication Objectives
Look at the following two car campaigns, one for Honda Civic and one for Kia Soul. Ignore the comments that follow and put on your Marketing Manager cap. For each ad,
define at least one (or more) communication objective. Why do you think the marketing teams for the Civic and Soul went in the directions that they did with their
advertising (explain)? Defend your objectives, and remember to consider each car brand’s personality.
http://creativity-online.com/work/honda-civic-hot-and-cold/36841
http://adage.com/article/ad-review/kia-hamsters-return-sexist-techno-creeps/294669/
this is the questions
q1- Refer to the instructions. What would a logical communication objective(s) for Honda Civic is? Why did the Marketing Manager choose this direction (explain)?
Defend why you think this (or these) objectives make sense for this Honda brand.
q2-Refer to the instructions. What would a logical communication objective(s) for Kia Soul is? Why did the Marketing Manager choose this direction (explain)? Defend
why you think this (or these) objectives make sense for this Kia brand.
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