Entrepreneurship
1. What three concepts should a business’s mission statement contain and why?
2. Read and interpret the following chart (See attached file 3-1).
a. Which single provider has the largest market share? What is the percentage?
b.What share do the two largest suppliers enjoy together?
c.How much bigger is IBM’s share than Apple’s?
d.If there are approximately 100 “Other” smaller makers of personal computers, about how much market share would each have on average?
3. Describe how your product or service will fit into, and complement, your marketing mix.
4. What is “penetration” pricing? Can you think of an example of a company that has used penetration pricing to introduce a new product?