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Dyson has a specific strategic positioning. Identify some main competitors and compare the approach of Dyson with those of the other companies in the market. Where do you see similarities and where are the differences?

Identify a company in another industry with a similar emphasis on design. Compare that company’s approach to operations, strategic positioning, and leadership to Dyson.

Analyze the impact of quality, speed, dependability, flexibility and cost from a customer oriented and from a company oriented perspective.

What role does the Operations process play at Dyson? How are Innovation and Operations working together? How could it be improved at Dyson?

Try to incorporate 3-5 external citations to demonstrate research and provide academic support to your response.

Please use the library for accessing academic journals.

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