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Note: it should be APA writing with your own idea and insert cite source, and at least 2 references. The answer needs to be up to 500 words. This week reading subject are Planning, Implementing, and Evaluating Marketing Strategies The Marketing Environment, Social Responsibility, and Ethics Marketing Research and Information Systems This Week discussion Question: Use the Harvard Business Case, “Clique Pens: The Writing Implements Division of U.S. Homes” to answer the following questions: Are the products really differentiated at all in the consumers’ minds? Does the retailer see any difference, except price? How much spending is required to maintain their brand? Discuss a plan to increase Clique Pen’s gross profit that will work with their retailers and motivate their consumers.

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