22. Ad pretesting
This week there are two discussion topics listed below. If your last name starts with the letters M – Z you are to discuss topic #1; All posted discussions are to be developed using materials from your textbook and at least two other outside reference sources. Reference sources, including your book, must be cited using proper APA style formatting. DISCUSSION TOPICS:
Topic #1: Develop a discussion about whether ad pretesting is often an unecessary waste of marketing dollars.
The text in use is:
Kotler, P., & Keller, K. (2016). Marketing management. Upper Saddle River, NJ, NJ: Prentice Hall.
Please use 2 additional resources.