adidas branding strategies

develop corporate branding strategies of a large multinational company (adidas) with detail analyses on its corporate brand equity, corporate brand architecture and challenges in corporate branding.

. Individual report should:
1. Use all the information and analysis presented during group presentations in an individual format.
2. Individual report should have following sections
a. Introduction
b. Industry Analysis and competencies and capabilities of your chosen company
c. Literature review
d. Strategic Options available
e. Analysis of your chosen organization’s corporate branding strategies (with the help of market information and relevant academic theories/research findings)
f. Conclusion and Recommendation
3. Your report should also have an executive summary for busy executives who may not have time to read the entire report.

• Report format (don’t forget: table of content, references and appendices)
• Standard introduction and conclusion are also expected.
Literature Review
• Try to be analytical rather than descriptive
• Avoid using direct quotation
• Try to analyse and interpret by more recent articles/texts.
• Do not use the references from sources which are not peer reviewed
• Literature review should revolve around the three major components required for the company strategies.
• There has to be evidence of academic reading.
Building your arguments
• Try to build on information which have more credible sources (i.e. Company websites, promotional materials)
Categorise the practical examples, information in relation to theories

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