ASSESSMENT AND PROJECT BRIEF
You are to place yourself in the role of a researcher in ‘fashion product futures’. You have been asked by a fashion brand or company to write a fully referenced report to research and critically evaluate the influences and likely opportunities for their company over the next five years. The company want you to acknowledge the crucial role of their key iconic fashion products, especially in terms of their supply chain and associated ethical issues. You are to choose the company from the list provided in this unit handbook: Agent Provocateour
You should select a product category with which it is strongly associated. This will be part of your primary research.
The rationale for asking you to do this is so that you can consider real world issues in the future, such as the supply chain relating to that product, what practical effects technology will have on this product and what are the technological opportunities for that product. It could be that the product would have the opportunity to go high tech with embedded electronics for example, or seek ‘indexical authenticity’ by being made in the original factory with long unchanged techniques of manufacture.
The unit aims to allow you to explore the impact of rapidly changing fashion trends, the volatility of consumer behaviour and the effect of technology that can lead to the demand for new fashion products and services from fashion businesses that have an established iconic speciality. The companies we have selected for you are closely associated with particular types of clothing that often have their own supply base. Unlike retailers who can switch product types and sourcing on demand, these companies have to remain true to their companies values by development of their iconic fashion lines.
Projecting forward by five years allows you to research into how the company will need to adapt to your researched predicted market changes, both in the supply chain by which they source the product and the means of distribution.
A 2,500 word report +/- 10% to contain the following content; Executive 1.summary
2. Aims and objectives of the research
3. A short evaluation of the business context
4. An outline and evaluation of the research methods and data analysis
5. Results of your based research using theoretical models, from both primary and secondary sources, of your chosen company and its present business environment.
6. A critical evaluation of the likely factors affecting this sector of the fashion business in five years’ time and the recommended strategies to adapt to this new environment by the company.
7. A short evaluation of any opportunities that have been highlighted in your research for overseas expansion.
8. Limitations of the research
9. References (Not included in the word count) Bibliography (Not included in the word count)
Suggestions for sources:
Bell, J. (2005) Doing Your Research Project: A Guide for First-Time Researchers in Education Bryman, A. and Bell, E. (2007) Business Research Methods. 3rd edn. Oxford: OUP.
Creswell, J. W. (2009) Research Design: Qualitative, Quantitative, and Mixed Method Approaches. 3rd edn. Thousand Oaks, Calif.: Sage Publications
Fletcher, K. (2007) Sustainable Fashion and Textiles: Design Journeys. London: Earthscan. James, A and Brookfield, S (2014) Engaging Imagination: Helping Students Become Creative and
Reflective Thinkers. San Francisco: Jossey-Bass
McMillan, K. and Weyers, J. (2012) How to Write Dissertations and Project Reports. 2nd edn.
Harlow: Pearson Education Ltd (available as an e-book)
Rivoli, P. (2005). The Travels of a T-shirt in the Global Economy: An Economist Examines the
Markets, Power, and Politics of World Trade. New York: Wiley and Sons.
Rose, G. (2012) Visual Methodologies: An Introduction to Researching with Visual Materials. 3rd
edition Los Angeles: Sage
Ryan, D. and Jones, C. (2012) Understanding digital Marketing: Marketing Strategies for Engaging
the Digital Generation. London, Philadelphia: Kogan Page.
Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students. 5th
edn. New York, Harlow: Prentice Hall
Walker, S. (2006). Sustainable by Design: Explorations in Theory and Practice. London: James and James
Besides these books, please use only online academic sources: e-books, journals, news etc.
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