Question 1 (2 points):
Briefly describe the main challenge movie studios face when producing a NEW motion picture.
Question 2 (2 points):
Briefly describe the main challenge movie studios face when producing a SEQUEL to a motion picture.
Question 3 (2 points):
At what point in time do studios have adequate information to judge whether or not a movie can be considered a success?
Question 4 (4 points):
Briefly describe Arundel’s proposed business model (including what the REAL OPTION in the model is).
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