Assignment: KapConsultants? Training: Marketing Strategy- Promotion

Organizations use the Promotion component of the marketing mix to communicate and build relationships with their target market. Understanding how organizations build a promotion strategy is an integral part of learning the fundamentals of marketing. A promotional strategy is developed and employed to effectively reach consumers using the promotion mix, communications processes, and an integrated approach to managing and delivering consistent and effective messages about the product, brand, and company. As part of your training at KapConsultants, watch the following presentation on continuing the development of Section 4 of your marketing plan: