10. Assignment (Pork)
Please remember to:
(1) Answer the questions provided in the prompt
(2) Timeliness – finishing my work by the deadline provided
(3) Use several quotes from the textbook or a credible source to support the claims in your writing
(4) APA-citing within the body of your post and end of post references. Please do not plagiarize. Cite all sources.
(5) MAKE SURE TO CLEARLY LABLE EACH SECTION SO I KNOW WHICH PART IS WHAT.
(6) Please copy and paste EACH question on the line above your answer. You will loose points for each question not answered.
MKTU 640: (The class is called Seminar International Marketing, so please try to write from that perspective)
Textbook:
Cateora, P.R., Gilly M.C., & Graham, J. L. (2015). International Marketing, 16th. ed. New York, NY: MCGraw-Hill. ISBN: 978-0-07-352997-4
Writer- please do not ask me for the textbook because I do not have it. Your company told me that you would be able to find the book online.
PROMPT:
Based on the Readings in chapters 7, 8, 9 put together a plan to sell pork in Israel. Someone from the pork industry with the interest of growing sales suggests that Israel would be a good market to sell pork. Research secondary sources to determine the viability of this suggestion:
How big is the market(s)? You have to decide if you are promoting B2B or B2C or both.
Why and why not would you enter Israel to sell pork?
Make a strong case for this opportunity.
What other countries would be more viable?
Describe a primary research plan and develop a 8 item questionnaire you would implement to investigate this market (Israel)-tell who you would survey, how you would survey (face to face, digital, telephone, etc), Assume that you would ask the typical demographic questions, the 8 are non-demographic.
Be sure to cite your references and research sources.
Turn this paper in by this week, it will be between 4-6 pages.