Analysis Paper: 5-7 pages, titled, proper margins, double spaced, 12 font. Choose one recent blockbuster film released since Jan. 1, 2014 with a production budget of at least 100 million (as indicated at boxofficemojo.com) and analyze the institutional and economic structures and production personnel who supported the production, marketing, and distribution of the film. What do these structures and personnel suggest about the film’s content (narrative form, aesthetics, technology, representations)? Critique the results: what succeeded and/or failed through the process of pre-production, production, marketing and appeal to fans, distribution, and/or exhibition and the final film text itself? Use specific examples to support your critique. Think about the following aspects in your paper. While you probably won’t have access to internal corporate memos, you should be able to surmise various strategies from the knowledge of who is involved and other info available through the entertainment press, websites, fan chat and gossip, marketing material, DVD extras, and other material. The following questions should guide your analysis: 1. Who financed and marketed the film? Is it a co-production? What is the financing strategy? 2. What is the source material for the film; what is the history of this material (comic book, novel, original screenplay)? How does this fit into the production/ marketing strategy? 3. Who is the director, the actors; other collaborators—are there economic and/or aesthetic reasons behind these choices? 4. Discuss labor and the production budget. Watching the final credits (or looking at the credits on imdb.com) might help you analyze labor and its relationship to the film’s budget. 5. Who is the distributor and what was the marketing strategy? What audiences are being targeted and how are they being positioned? Was there a fan base or did the distributor need to build one? What merchandise and tie-ins were associated with the film? 6. What do the above factors tell us about the film’s content? Did the film meet producer/studio expectations? Is there an attempt at innovation in the narrative structure and/or style? Is there tension between commerce and art? Were fans happy with the results? Be sure to be thorough in your research and cite your sources either in footnotes or endnotes. Basic informational websites: https://imdb.com/, https://finance.yahoo.com/, https://boxofficemojo.com/, wikipedia and references, newspapers, https://www.deadline.com/hollywood/, and variety.com. Also, you should do a search for articles through Google scholar and/or the various databases from the library.
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