Brand Impact and Popular Culture

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Brand Impact and Popular Culture

Each individual student will submit a theme board. The theme board should have between 12 minimum and 15 maximum frames. The theme board should use frameworks, concepts of branding to examine the link between a chosen celebrity and chosen brand.

Covering statement – 30%

Each individual student will submit a covering statement. This should be useful to explain,
discuss and evaluate the theme board. This should be submitted along with your theme
board. The word limit for this is 1000 words, +/- 10%. This should be is essay/article format
and not in report format.

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Theme board = 70% of overall mark
Use 12 to 15 visuals
Visuals – can be pictures, images, diagrams, little objects, branding related concepts
You are free to be imaginative, ingenious, creative yet rational
Organise your visuals to tell your story, theme, journey
You have to choose either a product/services/technology/retail brand
You have to choose a celebrity brand, you can choose and define any celebrity as long as you can justify your choice
The business & celebrity brand should not be currently linked

Theme board – Key tasks – Marks out of 100
Choose one business brand (product or service or technology or retail) to link with a celebrity brand, currently not linked = 10 marks
Use the brand typology model to demonstrate the link between the business brand and celebrity brand = 10 marks
Demonstrate how the business and celebrity brand might influence one specific target segment = 20 marks
In what way does the business and celebrity brand personality reflect/relate to a typical individual from the target segment = 20 marks
How might the business and celebrity brand project at least two attributes of added value = 20 marks
Project three key business/celebrity brand values? = 20 marks

READ ALSO :   Define your unique brand expression, using the elements of brand development. Define your unique brand personality, brand cultural and style, brand values and attributes, identity emotional brand experiences, purpose and beliefs supported with graphic elements.

Covering statement (30% of overall mark) – 1000 words excluding tables/diagrams
Justify choice of business brand and celebrity brand = 100 words
Clarify brand typology link between the business brand and celebrity brand = 100 words
Explain how the business and celebrity brand might influence one specific target segment = 200 words
Discuss how business and celebrity brand personality reflect/relate to a typical individual from the target segment = 200 words
Evaluate how might the business and celebrity brand project at least two attributes of added value = 200 words
Discuss three key business/celebrity brand values = 200 words
Use Harvard Referencing System