Question and Requirement:
Write a 3,000-word critical analysis of an advertising campaign of your choice.
you can choose a advertising campaign.
In doing so you should consider how aspects of the campaign:
1. Use USP, semiotics and appeals to the un/subconscious?
2. Exclude and/or represent certain segments of society?
3. Target a specific audience or audiences?
4. Contribute to discourses around their subject matter?
5. Work within a wider marketing mix – what other means can be used to reinforce the advert message?
6. Work to elicit certain responses from their audiences?