17. Business Analysis Report
This subject is a Service Operations Management
The success of a business relies on an understanding of the market by management. Students are required to select an organisation that you are familiar with and critically analyse and evaluate it from the perspective of management based on the reading by Fitzsimmons and Fitzsimmons Ch. 2
Your evaluation must consider:
• The service package
• The characteristics of services as they apply to your organisation
• The nature of the service and how it applies to your organisation
This assignment is designed to demonstrate student’s ability to analyse and critically appraise an organisation’s operations and provide the reason for the need for operations management in organisations to ensure customer expectations are being met.