1) Consumer vs. Business Marketing” Please respond to the following:
Compare and contrast marketing to consumers (B2C – business to consumer) and marketing to businesses (B2B – Business to Business) with regard to the marketing methods. Take a position on whether or not the B2B and B2C marketing methodologies are converging due to advances in technology (i.e., Internet marketing, new media). Support your position.
Analyze when personal selling is necessary for marketing. Determine at least three product ideas that would need personal selling as a marketing tool. Additionally, propose a set of criteria for choosing personal selling as a marketing
tool.
2 )The Mobile Payments Market” Please respond to the following:
From the e-Activity and the Appendix, predict the future of the mobile payments market. Support your response.
Speculate at least three challenges involved in implementing the mobile payments and suggest a strategy to mitigate them. Support your response.