Buyer Behaviour and Relationship Marketing


Identify and analyse a subculture of consumption, relate its activities in terms of consumption theory:
1. What is the subculture/culture i.e. how does it relate to the definitions of either? Also note how is the culture/subculture used by consumers in relating to one another i.e. Where do they meet/exchange information etc.
2. Identify the links to consumption (i.e. product and/or activity)
3. Link to consumption theory: i.e. postmodern consumer, links to ritual consumption, consumption for identity creation, consumer rejection of authority, symbolic consumption, hedonic consumption, conspicuous consumption, consumer culture theory etc.

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