Case Study 4: 7-2 BRL Hardy: Globalizing an Australian Wine Company


Carefully read Case 7-2, BRL Hardy, on pp. 612-628 of the Transnational Management textbook. is case highlights the evolution of this industry and structure, along with the competitive dynamics of this company. The corporate and global strategy coupled with organizational and operational challenges are also explored.

Consider the two recommendations made from Kelly and Banrock. What assumptions would you make concerning these recommendations and the implications on the organization? What would you decide to do? Why? or Why not?


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