# Case Study of Financial Analysis and Operating Ratios

In this assessment you will use the income statement and balance sheet information identified below and evaluate the firm’s financial

condition based on three profitability ratios: a) Total Margin, b) Return on Assets and c) Return on Equity. You will be graded based on

your description, understanding of the 3 ratios and description of at least 3 nonfinancial indicators. Grading will also reflect the

accuracy of your calculations, the validity of your conclusions and your ability to clearly communicate your analysis. To complete this

assignment, follow these steps.
1. Examine the Income Statement and Balance Sheet provided in the excel file under Week 7 content. This data should be used for this

assignment. The data also includes industry benchmarks for comparison.
3. From this financial information calculate the three profitability ratios: a) Total Margin, b) Return on Assets and c) Return on

equity.
4. For each ratio, in a paragraph: define the ratio, explain what it measures, show your calculation and explain what the ratio tells

you about your organization’s health and any limitations of using the ratio.
5. Write a conclusion about your organization’s financial condition based on your ratio analysis.
6. Describe and discuss the use of non-financial operating indicators in additional to financial ratios in measuring financial

performance.
You will be graded base on the following rubric:
90-100 80-89 70-79 0 Points
The student demonstrates a thorough understanding of the meaning of the ratios measured and their applicability to the organization being

analyzed. The student demonstrates a reasonable but not complete understanding of the meaning of the rations chosen and their

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applicability to the organization being analyzed. The student demonstrates a limited understanding of the meaning of the ratios

chosen and their applicability to the organization being analyzed. The student does not demonstrate an understanding of the meaning

of the ratios or how they can be used to assess the organization’s financial condition.
All of the ratios are calculated accurately Only 2 of the ratios are calculated accurately Only 1 of the ratios are calculated

accurately None of the ratios are calculated accurately.
The student draws accurate conclusions for each of the ratios and for the overall financial health of the organization. The student draws

some accurate conclusions for each of the ratios and for the overall financial health of the organization. There are a few mistakes

The student draws few accurate conclusions for each of the ratios and for the overall financial health of the organization. There are

several mistakes The student’s conclusions for each of the ratios are inaccurate and the overall conclusion on the financial health

of the organization is not valid.
Writing quality: Writes clearly, concisely, and with few errors. Easy to understand. Writing quality: Writes with some errors but the

paper can be readily understood. Writing quality: paper includes numerous errors. Requires some effort to understand. Writing

quality: The paper is poorly written and is difficult to understand.