Requirement
Using a case study of an actual company, submit a written report that contains an analysis of a strategic issue the firm is facing with recommendations on what to do about it. In your analysis, you should use frameworks and models presented during the course and in the textbook.
The final report should use one theoretical approach from the chapters 3, 4, 8, 9, 10, 12 of the Business Strategy: An Introduction book by – David Campbell, David Edgar and George Stonehouse and one theoretical approach from the chapters 13 or 14.
Submission
• The essay should be 1,500 words in length (not including references and appendices). Significantly exceeding the word limit (+10%) will result in marks being deducted.
• The essay should be formatted for A4 paper (single sided), with 1.5 line spacing and using Times New Roman or Arial font.
• The essay should contain full references using the Harvard referencing system.
Guidelines
________________________________________
• The Harvard referencing system must be used.
• A full reference list must be included with your assignment. This reference list is excluded from the word count.
• Plagiarism is unacceptable, please familiarise yourself with the University’s guidelines as the TurnitIn software will be used.
ASSESSMENT CRITERIA GRID
Conforming to instructions/clarity of objectives.
10 Conforming with instructions (e.g. word length)
Work has been submitted within time boundaries and within prescribed parameters Deviates slightly from the required parameters Work deviates significantly from the required parameters
Referencing Referencing is consistently accurate Referencing is mainly accurate Some attempt at referencing Referencing is absent/
unsystematic
Content and knowledge
25 Content and range Comprehensive/detailed knowledge of topic with areas of specialisation is depth and awareness of provisional nature of knowledge Good knowledge of topic and an awareness of a variety of ideas/contexts/frame-works Has given a factual and/or conceptual knowledge base and appropriate terminology Evidence of limited knowledge of topic and some use of appropriate terminology Lacks evidence of knowledge relevant to the topic and/or significantly misuses terminology
25 Critical reasoning Consistently demonstrates application of critical analysis well integrated in the text Clear application of theory through critical analysis of the topic area Demonstrates application of theory through critical analysis of the topic area Some evidence of critical analysis but not sustained throughout the text Lacks critical analysis
20 Rationale Uses all available data to evaluate the options. Clear criteria are applied to demonstrate reasons for final decision and outcome. Uses data to evaluate options and selections of final outcome clearly follows from evaluation. Uses data to evaluate some options and selection of final outcome is linked to the evaluation Presents benefits and disadvantages of some potential outcomes but without providing clarity on reason for final outcome/choice Little explanation of how the final outcome/choice was made.
20 Conclusions Analytical and clear conclusions well-grounded in theory and evidence, showing development of new concepts Good development shown in summary of arguments based in theory/ evidence Evidence of findings and conclusions grounded in theory/ evidence Limited evidence of findings and conclusions supported by theory/evidence Unsubstantiated/invalid conclusions based on anecdote and generalisation only, or no conclusions at all
>70 60-69 50-59 40-49 <40
http://writerslabs.com/file?alias=SABMiller_case_study.pdf&file=726849107_support_SABMiller_case_study_LShyi7226bCWm1e.pdf