Common Pitfalls
1. Doesn’t address all aspects of the question
2. Too general needs to focus on a particular area
3. Lack of focus
4. Lacks detail, too superficial
5. Simplistic diagrams
6. ‘Throw-away’ comments
7. Argument too generic
8. Discussion lacked rigour and depth
9. Very general discussion lacks academic reference
10. Lacks references to relevant academic references
11. Describes theory rather than applying it
12. No application of theoretical constructs or theories
13. Conclusion does not address key findings
14. Plagiarism: originality report shows that significant part copied
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