Communication Challenges


Chapter 5 discussed some of the challenges that we encounter when trying to communicate across different cultures. Marketing a single product or service to several different cultures is a great example. Please complete exercise 5.4 at the end of chapter 5:
Search for international ads on YouTube using key words such as, “cell phone ads China” or “Domino pizza in India”. Compare them to a similar ad created in the United States. Answer the following questions:
1. What are some differences you see in the advertisement?
2. How do they inform about the cultural values of the commodities shown in the advertisement?


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