Competing SBU

Choose a product from a company with competing SBUs (Small Business Units). Identify at least 3 competing SBUs. Write a 3-4 page paper of how your product compares to the internal competitors. Include a SWOT analysis of your product as it compares to the 3 competitors and state the position of your product in the product life cycle. Include the Title and the Reference pages. Your paper should reflect scholarly writing and current APA standards. Please include citations to support your ideas.

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