Competitive Advantage

 

1. Per the textbook, technology is a key driver of change and an important source of competitive advantage in business environments. Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.
Use the Internet or Strayer Library to research two to three (2-3) articles on soda wars among American soft drink manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy that one (1) of the soft drink manufacturers could use to increase its competitive advantage. Provide a rationale for your response
2. Please respond to this post. (KJ)
Per the textbook, technology is a key driver of change and an important source of competitive advantage in business environments. Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.
First, being proactive, staying current, and embracing new ideas and innovation are best ways for enterprise to exploit the opportunities technology offers in today’s contemporary business environment. Businesses can exploit opportunities that technology offers to capture competitive advantage by measuring what their buyer and supplier power is, also what the threat of substitute products, new entrants and rivalries among competitors are. New strategies can be determined from knowing a business’s strengths and weaknesses, and can use technology to help attract new customers, provide ultimate quality in customer service, or use newer technology to help streamline business processes in such a way that it is noticeably better than competitors. Apple is a company that strongly depends on newer technologies to place them in the superior position of competitive advantage. Apple, Inc. leaves nothing to chance, their products lead the way in technology (features/apps etc.) and created that medium from introducing things like the IPhone and the Apple watch, in which has garnered the company sustained competitive advantage. Because as you think they are finished putting out a phone series (i.e.,, iPhone, iPhone 5, iPhone 6 etc.) they come right back and introduce another phone with more features and better technology. Apple is the best choice (in my opinion) to exemplify the use of technology in today’s world, and how it has set them apart from the rest (sustained competitive advantage) in that customers now expect nothing but the latest and best in technological devices from Apple.

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