Creating Value(SLP3)
In 2003, Nicholas Carr published an article called “IT doesn’t Matter” in Harvard Business Review and then published a follow-up book called “Does IT Matter?
Information Technology and the Corrosion of Competitive Advantage.” The book was named the “Best of the Year” in 2004 by the CTO Network and the “Best Business Book”
in 2004 by Strategy and Business.
Please read the following article that shows IT spending in different parts of the world.
KPMG. (2010). Technology industry executive survey – IT spending up. Retrieved from
http://www.kpmg.com/CH/de/Library/Articles-Publications/Documents/Branchen/pub_20100804_Technology_Industry_Exec_Survey_EN.pdf
Here you have a short description of the book “IT Doesn’t Matter” by Carr, N, G. (2003), retrived from
http://hbswk.hbs.edu/archive/3520.html
Read some of the reviews and responses to the book at http://www.nicholasgcarr.com/doesITmatter/reviews.shtml or do some of your own search.
Assume that you are going to make a pitch to your CEO or the head of your organization of a new IT project. It is 2012 and you need to justify why you think such a
project deserves investment. Can anything you learned from Carr’s views be used in making your pitch?
Write a 3+ page article to let us know what your opinions are regarding:
“Does IT Really Matter and Why? How do your views on this issue help/not help you in making the pitch of a New IT project?”
Please bring in experiences in your own life and your own organization (or any other organization that you choose to do analysis about). Please also look into the new
IT advances and their applications after those articles where written. Would these new IT development have changed Carr’s views
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