Consumer insight data

This is an data analysis report. Reference should have a clear link which I can doulbt check and re-write reference (all of the reference should be academic journal article ).
The most important is the excel. I need two files. One is the excel with the graph which can help me understand how you analysis. Second one is the word document, place those graph in with analysis. The report required analysis of the data, discussion of key findings and recommendation for use in a susequent communication. The recommendation should be rely to the lecture side I upload.

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