Write an essay of the topic covered in the article using THREE terms from the list at the bottom of this document. You may only highlight a particular term once. (You can use the term more than once, but it can only count as a highlighted term once.)
Facebook Dominates Magazine’s Social Media Audience, But Instagram Is Gaining Steam Men’s mags see growth on Pinterest
http://www.adweek.com/news/press/facebook-dominates-magazines-social-media-audience-instagram-gaining-steam-161442
THE TERMS (Choose three terms, and put them into the essay 3)
*Eachline may only be counted as your highlighted term one time in total, regardless of how many words are listed on that one line.
3-way market / 3-way system
3T’s/Triple Bottom Line (people, planet, profit)
Acquired and/or original programming and/or syndication
Approaches to creativity: socio-constructivist or interactionist approach
Audience engagement
Blockbuster model and/or Mud against the wall model
Branded entertainment and/or branded content
Collective creativity
Communications Act of 1934
Content genres- sitcoms, dramas, news, etc.
Corporate Social Responsibility (CSR)
Curator (or curated content) and/or Aggregated content
Demassification
Demographics and/or Psychographics / VALS (Values, Attitudes, Lifestyles)
Digital Millennium Copyright Act
Dis-intermediation and/or Unbundling
Emergent strategic environment or emerging markets
Error recovery vs. Failure avoidance- as an approach to creativity
Fractured Abundance
Freemium (and/or Free-to-play games)
Funding of public media through individuals, corporation, foundations, government
Hierarchical organizations vs. “flat” organizations
Innovations: Incremental innovations and/or Architectural innovations and/or Discontinuous innovations and/or Disruptive innovations
Industry self-ratings: (MPAA- Motion Picture Association of America and/or ESRB- Entertainment Software Rating Board and/or CARU- Children’s Advertising Review Unit)
Intrinsic motivation and/or extrinsic motivation (and factors affecting it, including encouragement, autonomy, resources, challenge, team composition, etc.)
Macro-Meso-Micro analysis (all three)
Marketing strategies: “obstructional strategies”, Protection strategies, Promotion strategies (we discussed these with newspaper, but can be used with any media platform)
Mass media vs. niche media vs. participatory media
Micro-transactions
Monetization strategies
Net neutrality
Newspaper models: Invasion model, Defense model, Prevention model, Promotion model, Expansion model (these models can be used for any media platform)
Pro-social campaigns
Public Broadcasting Act of 1967
Public media vs. public broadcasting vs. public access
Public society or media vs. mass society or media
Single-loop learning and/or double-loop learning
Strategic planning
Sustaining technologies vs. Disruptive technologies
Technological determinism
Technological reductionism
Telecommunications Act of 1996
Time-shifting and/or Place-shifting regarding TV programming & audience viewing
Trait approaches and/or Skills approaches of leadership
Transformational leaders and/or Transactional leaders and/or Distributed leadership and/or Charismatic leadership and/or Collaborative leadership
Transmedia
User-generated content
Value chain
Vertical media (or vertical integration) and/or horizontal media (or horizontal integration)
!!!!! SPECIFIC INSTRUCTIONS
SOURCES: Your writing should be based on course material only. You are not expected to find additional sources of any kind. The only sources you should be using are assigned readings from the semester or the source article itself. Class powerpoints are not an appropriate source. You should reference the actual reading.
IN-ESSAY CITATIONS: When you refer to information from a class reading, you must cite that reading with the author’s last name and the page on which that information appeared. For example, if you write “The CEO in the article seems to be referring to an Adaptive Approach to media management. (Kung, 52)” Each essay should have at least 2 citations.
OPINION VS. FACT: You are not writing a research paper—but nor are you writing an opinion piece. Your response may include your personal opinion, but your opinion must be supported by class readings and discussions. You may write using “ I “ sentences.
！~！！！Class sources that you need to pick two and put them in essay somehow!!
http://www.washingtonpost.com/news/act-four/wp/2014/09/29/at-cartoon-network-going-beyond-the-very-special-episode/
http://www.fremantlemedia.com/enterprises.aspx
http://www.cnet.com/news/4-things-to-expect-from-google-in-2015/
http://www.nytimes.com/2013/02/27/technology/music-industry-records-first-revenue-increase-since-1999.html?hp&_r=5&