Creativity and Innovation Management
You are required to analyse the following statement and discuss the elements which can be used to encourage or discourage creativity within an organisation. Write up your findings in the form of an essay of no more than 3000 words with a 10% variation either way.
‘’As many organisations shift their focus from production to knowledge work they are increasingly dependent on the creativity of their employees to establish and maintain a competitive advantage’ (Caniels, Stobbeleir and Clippeleer 2014:96).
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