cross-cultural marketing communication

The use and perception of time is one of the specific cultural values that differ cross- culturally. Concepts such as time orientation, punctuality and pace of life are influenced by time-related differences among cultures. Time, particularly, is seen in a different light by Eastern and Western cultures, and even within these groupings assumes quite dissimilar aspects from country to country.
Students are asked to evaluate the concept of time from a cross-cultural perspective, by focusing on the following contents:
– Definition of Time and its importance as a cross-cultural variability
– Critical evaluation of the different aspects of time orientations
– Explanation of the differences among linear, multi-active and cyclic time – Examples of different time economicity in specific cultures

Structure The project should be logically structured as follows:
 Cover Page
 Contents Page (including an indication of which group member is responsible for
which sections)
 General Introduction discussion (including appropriate literature review)
 Body: see “description”
 Concluding Comments / Observations / Lessons Learned
 Bibliography
Format
The group Report should be written in proper academic format. Font: 12 pt Spacing: double.
Referencing and Bibliography for all sources following the Harvard System.
Students are reminded to use valid and peer-reviewed references to support their work. Websites should only be used if they represent an established source and only for facts and figures. Students should make the most of academic and practitioner books and articles.

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