Read the article provided in the following link http://www.venkyshankar.com/wp-content/uploads/2012/10/Lam_Shankar_Erramilli_Murthy_JAMS_2004.pdf
(pages 293-297 only)
(Another link to the article:
http://www.uk.sagepub.com/clow/study/articles/PDFs/14_Lam.pdf
http://web.a.ebscohost.com/ehost/pdfviewer/pdfviewer?sid=fcaf0383-c0f9-46d2-be0b-59390238e9e1%40sessionmgr4002&vid=0&hid=4106
Task: Read the article and
1. Define value, satisfaction and loyalty.
2. Briefly explain the relationship between customer value and satisfaction
3. Briefly explain the relationship between customer satisfaction and loyalty
4.Briefly explain the mediating role of customer satisfaction in the relationship between customer value and loyalty.
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