Define target marketing

Paper instructions:
Define target marketing and explain why a company would market to only specific consumers instead of a mass audience. Let’s say you were responsible for marketing a new women’s shampoo for smooth and straight hair from Pantene. Who would your target audience be and why? If you were marketing a new extra strength men’s deodorant from Degree, who would your audience be? Please reference Table 11-3 on page 313 in your textbook and use the some of the demographic criteria in your answer.