DIESEL Case Study

(Part 1)
Write your answers and submit this document with any required evidence attached. See specifications below for details.

Performance objective
The candidate must demonstrate the ability, knowledge and skills to evaluate the components of Diesel?s marketing mix and determine the suitability and effectiveness

of the identified marketing mix components on the target market.
Instructions:
Read the attached case study on the DIESEL clothing brand. You must write a report analyzing the information contained in the DIESEL case study. You are required to

give clear heading for each question.
Specifications:
1. Identify at least 2 key characteristics of the products and/or services found in the case study.
2. Identify DIESEL?s target market and explain how each characteristic was important to their target market.
3. Please identify ONE pricing policy/strategy (e.g. Market-skimming, Penetrate pricing/low cost price strategy) which best describes the one used by DIESEL. Please

also explain this pricing strategy. (approximately: 3 sentences)
4. Give an example of why you think DIESEL is using this policy and how it increases customer?s demand.
5. Identify two promotional methods which DIESEL used and explain its effects on customers.
6. Identify DIESEL?s channel of distribution. Do you believe that it is the right method? Explain why in 2 sentences.
7. Identify the level of customer service (e.g. how do they attract customers?).Sales assistance for problems and queries; after sales service
8. Explain which segment is based on the psychology of consumers and explain how DIESEL sells their product based on the consumers.
9. Explain how each marketing mix work with each other to increase customer demand.
Price & Promotion:
Promotion & Place:
Product & Price & Promotion:

READ ALSO :   Improving Labor Camps Conditions and Its Return on Organizations

(Part 2)
Performance objective
You must demonstrate the ability, knowledge and skills to evaluate each component of the marketing mix and determine a suitable marketing mix for specific markets, as

well as monitor and adjust the marketing mix.
Assessment description
You are to write a report on the marketing mix of a product or service that you are familiar with. The full report should evaluate of price, place, product and

promotion and explain how it contributes to better marketing performance. For example how each mix contributes towards the organisation’s marketing objectives,

strategies and desired positioning. The same product/service is to be used in Assessment 3.
Instructions:
Find a product of your choice from an existing company and research about its marketing mix. E.g. Macbook, Coca Cola, i-Touch, i-Phone4. Write a report in Microsoft

Word (fix to six pages). You are required to give clear heading for each question.
Specifications:
1. Heading: Environmental Factors: Identify at least 1 environmental factor for macro and micro environment and assess their potential impact on the marketing mix. You

must explain how Trade Practices Act and ADMA govern your product. You must to explain Impacts on Marketing mix (Product, Price, Promotion, Place, ) in the context of

Micro-environmental Factor’s name and Macro-environmental Factor’s name.
2. Use Maslow?s hierarchy of needs to identify your target market?s needs. Use your own evaluations to identify target market?s priorities and preferences (e.g.

preferred price level etc.) and the way they impact the marketing mix.You
3. Explain the company?s recent marketing objectives, target markets, desired product positioning and organisational strategic objectives. Explain how the marketing

READ ALSO :   REACTION PAPER #4

mix helps the company to achieve impacts on (Define, Product, Price, Promotion and place) these goals.Note that if you think the mix DID NOT achieve its objectives you

may explain that as well.

PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂