E-Business Management
1. Module learning outcomes addressed in this assessment. Learning Outcomes
2. Guidance Notes / Description of Task/Problem/Topic
3. Assessment/Marking Criteria
4. Submission Details / Hand in Details
5. Marking Scheme
6. Feedback
7. Keyskills
8. Reference requirements
Assignment Task
The assignment is in number of parts.
Part 1A – the identification of an organisation and Initial audit document.
1. Select and scope an organisation with an appropriate web presence (it should be trading).
2. Create a document that explains the service you intend to provide to the organisation. This document should indicate the methods you intend to use to audit the organisation.
Part 1B – The Audit report
3. Create a formal report that should critically investigate the organisations current practises for E-business management.
a. Market Analysis
b. Infrastructure – including risk management
c. Micro and Macro environment
d. E-Business Strategy
e. Supply chain management
f. E-procurement from all viewpoints
g. Communication mixes
h. Customer relationship management
i. E-business service
j. Usability of web site
4. The report is to make recommendations for changes that the organisation could make to their E-Business Management. The report must explain the purpose and advantage to them of these changes.
Part 1 C – Final section of the report.
5. You are to monitor the organisation and establish its relevance prior to presenting the report to the company. You are to re-assess the company’s relevance after a suitable period and to critically reflect the influence of your report.
Marking and Assessment Criteria
to obtain a D the work should:
1. an appropriate organization was identified.
2. The report does not fully analyzed the market place for this organization and the infrastructure used by the organization,
3. The factors in the micro and macro environments affecting the organization behavior are not fully considered,
4. The e-business strategy and integration to traditional form of business and the evaluation of investment priorities and return were not explored,
5. the purpose of supply chain management and the element of prioritization where not considered, particular to the practical issues to their organization.
6. The benefits and risks associated with e-procurement were not considered.
7. The report does not explain how e-marketing differ from traditional marketing and communication mixes incorporate this medium.
8. The consideration of customer relationship management was limited
9. The e-business service optimization was not discussed.
10. The evaluation of relevance was not appropriate for this organization.
to obtain a C:
the level of achievement was closer to D than B many important elements were not fully explained.
to obtain a B:
the level of achievement was closer to A than C but only a few elements were not fully explained.
to achieve an A:
1. an appropriate organization was identified.
2. The report fully analyzed the market place for this organization and the infrastructure used by the organization,
3. Detailed information was provided about the factors in the micro and macro environments affecting the organization behavior,
4. The e-business strategy and integration to traditional form of business and the evaluation of investment priorities and return were fully explored,
5. The purpose of supply chain management and the element of prioritization where considered, particular to the practical issues to their organization.
6. The benefits and risks associated with e-procurement were critically explained.
7. The report explains how e-marketing differs from traditional marketing and communication mixes incorporate this medium.
8. The consideration of customer relationship management was fully explained
9. The e-business service optimization was discussed.
10. The evaluation of relevance was appropriate for this organization.
Assessment criteria:
90-100% A quite exceptional and outstanding answer, providing insights which would not be available publicly, and would, with some editing, be publishable. In addition to the features of the next section, this range is distinguished by superior organisation, economic use of language and totally comprehensive, given the conditions of the exercise.
80-89% An answer which demonstrates an excellent understanding of the question and of the complexity of the issues involved. There is a sound basis of relevant factual knowledge and/or the theoretical issues involved. Most of the important issues are dealt with in a detailed, specific and systematic way. There is either some measure of original thinking in the answer or an accurate and comprehensive account is given in a way which demonstrates understanding, for example by structuring the material such that it could not have been based just on reproduction of lecture notes and course material. Evidence of creativity, critical approach, and wide reading beyond the core subject matter.
70-80% Excellent structure and flow, use of English and essay writing skills. No grammatical or spelling errors. Lively and interesting discussion, introducing original ideas and thoughts into the focus of the assignment. References and bibliography accurately included and listed according to the required standard. Well-focused with evidence to support individual contribution and all aspects of the assignment requirements. Detailed evidence of appropriate reading, reflective evaluation and a critical analysis of the key issues involved.
60-69% Good structure and flow use of English and essay writing skills. Few grammatical or spelling errors. Interesting discussion incorporating evidence of original thought into the focus of the assignment. Few errors in the citing of and listing of references/bibliography. Good focus to the essay with evidence of individual contribution and most of the aspects of the assignment requirements. Good level of evidence with regard to appropriate reading, reflective evaluation, and a critical analysis of the key issues involved.
50-59% Satisfactory structure and flow with minimal errors displayed in the use of English and essay writing skills. Some evidence of original thought and a satisfactory level of discussion. Some errors in the citing and listing of references/bibliography. Satisfactory focus to the essay with some evidence of individual contribution and various aspects of the assignment requirements. Satisfactory level of evidence with regard to background reading, reflective evaluation, and critical analysis of the key issues involved.
40-49% A basic attention to structure and flow, use of English and essay writing skills. No evidence of original thought, and discussion at a basic level only. Several errors in the citing and listing of references/bibliography. A basic focus to the essay with minimal evidence of individual contribution and other aspects of the assignment requirements. Basic level of evidence with regard to background reading, reflective evaluation, and critical analysis of the key issues involved.
30-39% Inappropriate structure and flow, use of English and essay writing skills. No evidence of original thought and a poor demonstration of discussion skills. References erratically and/or incorrectly cited both in the text and within the listing (including bibliography). Unsatisfactory focus to the essay with little or no evidence of individual contribution or other aspects of the assignment requirements. Little or no evidence of background reading, reflective evaluation, or critical analysis of the key issues involved.
20-29% The answer may meander around the general area of the question, but with very little coherence or structure. There is no evidence of criticism, synthesis or evaluation.
10-19% Some notes relevant to the question, but without coherence.
1-9% Notes of little relevance to the question or only an introductory paragraph and one or two scattered thoughts.
0% No answer is presented. A zero mark may also be warranted for unfair practice such as plagiarism or collusion.
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