E-Commerce Business Plan


A business plan is used to check the feasibility of a startup business, to seek funding for a business, and to guide the business operations after startup. It should include some or all of the following components: a cover sheet and title page, a table of contents, an executive summary, a business description, information on products or services, and a marketplace analysis with information about the industry, potential customers, and competitors. A business plan should also include a marketing plan, an operational plan, a financial plan, an issues statement, and a formalized exit strategy. The appendices to a business plan include items such as resumes, pictures of products, descriptions of services, legal documents, and other supporting documentation that provides additional detailed information for the plan. The business description should include a notation about the legal form of organization of the e-business. The most common legal forms of organization are a sole proprietorship, a partnership, and a corporation. A limited liability company combines features of partnerships and corporations. A business plan should also note any key business partnerships and alliances with suppliers or distributors and so forth that the e-business has developed. Some sample business plans are available on Blackboard. Additional sample plans are available at: (http://www.bplans.com)

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