Produce an analysis of the UK tourist industry for the PR Manager of the Regional Tourist Board.
This report should include at least the following:
• Definition and explanation of the terminology and concepts used in the various areas of the tourism industry.
• Description of the characteristics of the various areas in the tourism industry.
• A critical review and analysis of the different sectors of the tourism industry, their strengths and differences between sectors and
regions.
• A critical evaluation of the issues which might influence the growth of the different sectors both nationally and regionally.
• Recommendations on how the Regional Tourist Board should proceed in developing their PR strategy to meet the evolving trends and issues.
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