Exxonmobil

You will be required to hand in a report with the following two key sections: 1. Using the Business Model Canvas, draw and describe the business model for the businesses below. You will be required to submit the canvas as well as a detailed description of each of the items on your canvas. A. ExxonMobil Corp 2. Generate a new business model for your company that represents a new innovative approach to reposition the company in its industry and ultimately solve its most pressing business challenges. You should follow the Ideation method discussed starting on page 135 and use one of the four epicenters of business model innovation outlined on pages 138 – 139 as the central them for your new business model Read the book Business Model Generation by Osterwalder & Pigneur. You will be required to submit the canvas for this model, as well as detailed description of each of the items on this canvas. I would also like you to submit, in the appendix, evidence of your Ideation innovation process. The following points should be covered in your assignment: 1. Old Model Variables with a clear explanation of the old model 2. New Model Variables with a clear explanation of the new model and its rationale 3. Ideation Process/Industry Analysis/Overall Environmental Scan Throughout the process please keep in mind that the rationale behind proposing a new model is very important. You are expected to highlight the problems with the current model or areas of improvement. You are also expected to explain the logic or reason behind choosing any specific model in comparison to the other available models.