The keyword should appear at least 7 times in the article. -In the article Title (H1) -In the first sentence of the article. -In The last sentence of the article -In a subheading (H2) -It should appear at least 3 more times in the article Must have at least 1 Subheading No More than 150 words per paragraph Sentences must be less than 20 words Please run the article through the WordPress plugin yoast to make sure the seo is good and well written. We are not expecting to see spelling or grammar mistakes.