1. PESTEL Analysis for the Luxury Market in Japan.
2. The Porter’s Five-Force Factors Analysis for LV in Japan.
3. Develop a new strategy or improve the existing strategy.
Choose one strategy area that you may want to improve from the Ansoff’s Matrix, simply describe the Ansoff’s Matrix and then choose one area from these four, developing a new strategy or improve the existing strategy for LV in the choosing area.
a) Market Penetration:
– Price Adjustments
– Increased Promotion
– Distribution Channels
b) Product Development
– Develop a New Product or Service that your existing customers will buy.
c) Market Development:
– Attract your competitors’ customers
– Attract nonusers to buy your product
– Expand Geographically
– Find New Uses for your product target New Customers
d) Diversification:
– Concentric Diversification, e.g. Offer New Products Related to your Business to New Customers
– Conglomerate Diversification, e.g. Offer New Products Unrelated to your Business to New Customers
4. Why you choose the strategy area? The advantages and the future influence of LV if the new strategy (the developed new strategy or improved existing strategy come up above) would be used?
5. Use the 7P’s framework to implement the strategy.
What influences and changes will be if LV uses the new strategy in the future. (Mention all these 7 factors if any of them stays the same situation, just simply describe it)
? Price
? Promotion
? Physical Evidence
? People
? Product
? Process
? Place
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