Increasing Brand Strength of Apple

Market Review Exercise.
With reference to the increasing brand strength of Apple
Produce a report of up to 1500 words which:
• Identifies the key trends in sales of smartphones and tablets
• Demonstrates an understanding of how Apple has developed a market position, which has enabled it to become a force globally.
• Explains why you think Apple has successfully expanded and become profitable.
• Identifies what you think the main opportunities and threats are in this market sector and how you think Apple can succeed in this hypercompetitive marketing environment.
• Comment on the extent to which innovation has contributed to the growth of the Apple brand

To complete this task successfully you will need to undertake secondary research using relevant market data from appropriate sources, journal articles and news stories. You must use this data and market information to justify your points and apply appropriate marketing theories and models.

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