Integrated Case Study Analysis (Prediction markets at Google)
Project description
Note: Before starting
You need to categorize the Problems Identified into different subject matters
Human resource Management (if any)
Project Management (if any)
Strategic Management (if any)
International Business (if any)
Marketing Management (if any)
Managerial Economics (if any)
Financial Management (if any)
Organizational behavior: Change management, motivation,e.t.c. (if any)
International Business (if any)
Categorize all the problems from least pressing to most pressing as regards to their area
Then u choose 4-5 areas to concentrate on during this project. The 4-5 most Pressing issues and most important problems areas should be chosen.
This should guide you through the whole of the project, they will be the area of focus throughout the project.
Executive Summary (0marks)
Chapter One 15Marks
Introduction
Background of the case
Problem Statement (relevant to the focus area: categorize all the problems from least pressing to most pressing )
Research Questions (relevant to the focus areas)
Research aim and objectives
Significance of the study
Structure of the report
Chapter Two: Case Brief 15Marks
The Case brief you expression of understanding of the case study, the problems, issues e.t.c.
You describe the situation of the company, the problems / issues to be addressed in the project.
It should be explanatory, Professional and simple enough to understand
The use of technical (business terms ) is strongly advised when need to show your understanding
You use your own words. No References is expected in this chapter
Avoid using exact words as it is in the case study material ( it will raise similarities level when the work is submitted)
Chapter Three: Problem Statement and Plan of Analysis 10marks
This chapter, you explain the models/ theories/Analytical/ planning tools to be used to analyze the case
You take each of the 4-5 Subject areas and explain it separately e.g. Human resource, you take it as a subheading and point out the human resource problem in the case study, then you point out and briefly explain at least 5-6 models and theories/ analytical tools and concepts that can be used to analyze the case as regards to the subject matter
E.g PESTLE ANALYSIS, PORTERS FIVE FORCES, PORTERS GENERIC, BLUE OCEAN, E.T.C. When talking about human resources, you choose 5 theories that can be used to solve the human resource problems in the case study, u explains extensively with appropriate references (evidence of wide research and knowledge should be shown in every paragraph).
N.B: Extensive References are needed in this chapter
Use Tables, figures, graph, and any illustration when needed
Chapter Four: Analysis and findings 25Marks
In This chapter, the theories/models/ concepts/analytical tools used in chapter three (3) will be used to assess the case study. E.g. if PESTLE analysis is used, the current PESTLE environment of the business would be analyzed with the use of extensive research and references.
This is an assessment of the current position: derived from the concepts, theories, models e.t.c. Referred to in chapter 3.
N.B: Extensive References are needed in this chapter. Use Tables, figures, graph, and any illustration when needed
Chapter five: Proposed solution to Problems 20Marks
In this chapter, you proffer solutions to the problems and issues Identified in the case study
You generate ideas and alternative solutions and you choose a “best fit” solution from the options.(it should be workable, realistic and imaginative solution)
Recommendation
Decides on an action plan/business plan
Outline how to implement it
Consider what might go wrong and how to monitor the success of the action plan recommended.
References
Bibliography
Appendices
Note:
Harvard Referencing Style ( in-text)
All identified issues should be discussed fully, thoroughly and comprehensively
The structure of the paper should be well presented, use of tables, figures, pictures when necessary.
There should be excellent choice and threading of quotations into arguments and good counterpoising of a range of perspectives
Good, Clear, organized and neat writing
Word Limit: 6000 Words excluding References and appendices
Do not go above word limit
Students will have to analyse the case study given to them and prepare a business report for 6000 words. Students are required to undertake the tasks given below.
Contents TASKS
Executive Summary A short summary of the entire work 600 words
Chapter One Explain the background of the study, the statement of the problem, research questions and aims and objectives . 900 words
Chapter Two Analyse the case and examine the problems and issues from the case 900 words
Chapter Three Students to explain the models/ theories /planning tools to be used to analyse the case. 1000 words
Chapter Four Findings from the analysis (using the tools) 1400 words
Chapter Five Solutions to the problem and issues. Recommendations and students to come out with a business plan. 1200 words
Learning Outcome
Upon successful completion of this module students will be able to:
• define the problem/issues to be addressed precisely
• outline the objectives: the desirable outcomes
• identify resources/techniques helpful to opening up the case study
• generate ideas or alternative solutions
• choose a “best fit” solution from the options
• decide on an action plan
GRADING CRITERIA
MARK 29 or less 30 – 39 40 – 49 50 – 59 60 – 69 70 +
CONTENT:
Has the question been answered?
Vague, random, unrelated material Some mention of the issue, but a collection of disparate points Barely answers the question – just reproduces what knows about the topic Some looseness/
digressions Well focused Highly focused
TOPIC
KNOWLEDGE
Is there evidence of having read widely
and use of appropriate and up to date material to make a case? No evidence of reading.
No use of theory – not even hinted at implicitly. No evidence of reading.
An implicit hint at some knowledge of theory, etc. No evidence of reading. Very basic theories mentioned but not developed or well used. Some reading evident, but confined to core texts. Good reading.
Good range of theories included. Excellent reading.
Well chosen theories.
UNDERSTANDING & SYNTHESIS
Are ideas summarized rather than being reproduced, and are they inter-related with other ideas?
No theory included. Vague assertions/poor explanations. Long winded descriptions of theory.
Some long winded sections.
Some quotations, but stand alone.
Some inter- connections. Good summary of theory.
Good use of quotations that flow with narrative.
Good inter-connections. Succinct, effective summaries of theory. Excellent choice and threading of quotations into argument. Good counterpoising of a range of perspectives.
APPLICATION
Does it show appropriate use of theory in a
practical situation? No examples No/limited/
inappropriate examples Few examples Uneven examples Good examples Excellent range of examples.
ANALYSIS
Does it identify the key issues, etc in a given scenario, proposal or argument? Vague assertions about issues. Largely descriptive with no identification and analysis of central issues. Limited insight into issues. Some good observations. Good, detailed analysis. Comprehensive range of issues identified and discussed fully.
EVALUATION & CONCLUSION
Does it critically assess material?
Are there a workable and imaginative solutions? No evaluation. Uncritical acceptance of material. Some evaluation but weak. Little insight. Good interpretation. Some but limited sophistication in argument.
Good critical assessment. Independent thought displayed. Full critical assessment and substantial individual insight.
REFERENCING
Thorough and accurate citation and referencing No referencing No referencing Limited/poor referencing Some inconsistencies in referencing
Appropriate referencing Appropriate referencing
PRESENTATION
Logical and coherent structure to argument and effective presentation
No structure apparent.
Poor presentation.
Poor structure.
Poor presentation. Acceptable, but uneven structure.
Reasonable presentation. Reasonable structure.
Good presentation. Good argument.
Well presented material. Excellent argument.
Very effective presentation format.
Structure of the Integrated Case Study report
Contents Word count
Executive Summary (background, brief statement of the problem, aims of the analysis, approach adopted for analysis, findings)
600 words
Acknowledgements
Chapter
1 Introduction to the case study Statement of the problem
Research aims and objectives
Structure of the rest of the report 900 words
2 Case brief: Description of the situation
Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly? 900 words
3 Problem statement, plan of analysis Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
1000 words
4 Analysis & Findings An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 1,400 words
5 Proposed solution to problem Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 1200 words
References
Appendices This section will contain all the documentation, data ,financial reports etc used in the case analysis
Total 6000 words
Notes: References are expected in chapter 3-4 which have an academic content.
Layout: 4 cm left margin, 3cm-top, bottom and right margin; 1.5 line spacing; Times New Roman size 12;
This approximates to about 250-300 wds/page: page limit chapters 1-6; 40-45 pages
–
Marking guideline
INTEGRATED CASE STUDY ANALYSIS assessment Form
Academic Year:
Student Name:
Date of Submission:
ICS title:
Chap Marks
1
Statement of the problem
Research aims and objectives
Structure of the rest of the report 15
2 Case brief: Description of the situation
Is the situation described and Background of the study define the problem/issues to be addressed precisely and relevantly?
15
3 Problem statement and plan of analysis
Statement of the problems in the case
Relevant literature review-Identify resources/ techniques helpful for analyzing the case study.
(the concepts, theories, models, research relevant to the case)
Proposed plan of analysis
Sources of data
10
4 Analysis and findings
An assessment of the current position: follows
(derived from the concepts, theories, models referred and discussed in chapter3) 25
5 Proposed solution to problem
Integrated assessment of the analysis – generate ideas or alternative solutions
Choose a “best fit” solution from the options
Recommendations
Decide on an action plan of
Limitations of the study, scope for further research 20
Good clear writing, adequate appendices, reference list, Overall Presentation 15
Total 100
Learning Outcomes:
Upon successful completion of this module students will be able to:
• Define the problem/issues to be addressed precisely
• Identify resources/techniques helpful to opening up the case study
• Enhance their critical assessment
• Enhance their explicit knowledge through a critical review of the literatures
• Generate ideas or alternative solutions
• Choose a “best fit” solution from the options
• Decide on an action plan
• Outline how to implement it consider what might go wrong and how to monitor the success of the action plan
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