40. International Marketing
Read case study (L’Oreal) and answer the three case study questions (1000 words each).
Assessment ONE: Individual Case Study Report (40%)
Each student will be provided with a case study and will be required to write a report on the case study based on three questions.
Students will achieve the following learning outcomes for this assessment
a) Ability to demonstrate critical analysis of their knowledge of international markets and the risk elements, including political, economic and socio-cultural factors.
b) Demonstrate robust knowledge of entry strategies of international companies into foreign markets.
c) Ability to evaluate and assess international marketing strategies and international marketing decisions and activities in general and in the context of the case study.
The case study in question is mentioned on page