Management
The link for the video
http://www.bloomberg.com/news/videos/b/e409c9f4-d07e-48e1-bc56-f8648d4f102b
Just write the Answer under the questions after watching the video.
Chipotle Video discussion:Chipotle Video discussion:
1. Describe one decision that Steve Ells made that you think was innovative and why.
2. Describe the risks in offering ‘food with integrity’ versus using cheaper ingredients.
3. Describe behaviors that lead you to believe/not believe that consumer’s want ‘food with integrity’?
4. After watching this video, how do you think a company can attract good employees?
5. What was one problem that Ells faced as a manager? What and Why.
6. What did you think about the information about a company creating a lifestyle brand? Could all
companies do something like that? when would it work, when would it not work?
7. Describe a company you worked for that made you feel that they were ‘dumbing everything down’ for
the employees?
8. Describe a company that you worked for that made you feel empowered? What and why.
9. How did McDonald’s ‘help’ Chipotle?
10. Describe how/why someone may choose Taco Bell over Chipotle. Are the consumer groups different for
the two restaurants? Why?
11. What is a key advantage for Chipotle?
12. After watching this video, what are three key characteristics of a leader?
13. Describe why you might or might not think more companies may move to ‘naturally sourced foods’?