Management

RQA 2
READINGS: Chapter 4 “Data-Ink and Graphical Redesign” and Chapter
5 “Chartjunk: Vibrations, Grids, and Ducks” in Visual Display
2.1) What is the ‘data-ink ratio?’ Are high data-ink ratios desirable or
undesirable? Explain.
by
Edward Tufte
2.2) What is ‘chartjunk?’ Give two examples of chartjunk commonly observed in
data graphics.
2.3) Find an example of a well made data graphic and one example of a poorly
made data graphic. Insert those graphics into your memo. Explain your rationale
for each in terms of principles put forth in Visual Display
2.4) Although Tufte’s discussion focuses on charts and graphs, how do the same
principles apply to tables – i.e., rows and columns of data? Give examples of
chartjunk found in tables and how to improve.
. The graphics could be
obtained from original sources (cite your sources) or you can develop the
examples yourself.

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