Managerial Economics

Managerial Economics

Assessment Type: A Written Report – Worth 40% of the TMM
Indicative Assessment Requirements for the Module;-

Individual Assignment

Examine the factors that determine the price of mobile phones in the UK. Examine the reasons behind price of mobile phones falling even in the face of increasing demand.
You are required to research and write a report analysing and summarizing your findings.

Maximum Word Limit and Assessment weighting for each aspect within the assessment:

Word count
Your assignment should be maximum of 2000 words (excluding references/bibliography list)
Description of Assessment Requirements

Report format – Please ensure that you acknowledge your sources of data using Harvard referencing method.

You are expected to use a wide range of sources for your research (e.g. journal articles, reports, books, magazines etc.)


Presentation & Introduction 15%
Structure, Language, referencing

Objectives 10%
Addressing the purpose of the assignment
Analysis 40%
Application of the theory through critical analysis of the topic area

Illustration 15%
Use of examples / data, graphical illustration

Conclusion 20%
Evidence of the conclusion being supported by theory/literature

Your report should meet the following expectations:

Answer the question set and keep to the topic.
Demonstrate an understanding of relevant economic principles, concepts and theories;
Ability to provide insightful analysis of issues involved;
Ability to organise material with supporting evidence;
Skills in using diagram to explain economic ideas;
Knowledge of current issues relating to your assignment question – there should be evidence of thorough research.
Attach a reference and bibliography of the books and journal articles used in the assignment. If there is sufficient evidence to prove that the essay has been copied from another student or from a book without proper acknowledgement of the sources (plagiarism), such an essay will receive a fail grade.

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Adhere to the word limit.
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