Many consumers have a love/hate relationship with marketing; it provides entertainment and product suggestion, but can also be viewed as too intrusive and potentially dishonest (see http://www.nytimes.com/2015/12/07/business/x-marks-the-spot-that-makes-online-ads-so-maddening.html?src=me&_r=0 ). What should the next generation of marketers do (or not do) to keep the public trust?

Many consumers have a love/hate relationship with marketing; it provides entertainment and product suggestion, but can also be viewed as too intrusive and potentially dishonest (see http://www.nytimes.com/2015/12/07/business/x-marks-the-spot-that-makes-online-ads-so-maddening.html?src=me&_r=0 ). What should the next generation of marketers do (or not do) to keep the public trust?

 

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