Marketing – Cheap Research Essays

Marketing

VALS SURVEY

Project description
You took a VALS SURVEY and your results state that you are Primarily an Experiencer and secondarily an Innovator.

Innovators are successful, sophisticated, take-charge people with high self-esteem. Because they have such abundant resources, they exhibit all three primary motivations in varying degrees. They are change leaders and are the most receptive to new ideas and technologies. Innovators are very active consumers, and their purchases reflect cultivated tastes for upscale, niche products and services.
Image is important to Innovators, not as evidence of status or power but as an expression of their taste, independence, and personality. Innovators are among the established and emerging leaders in business and government, yet they continue to seek challenges. Their lives are characterized by variety. Their possessions and recreation reflect a cultivated taste for the finer things in life.
Favorite Things:
A rewarding experience
Problem solving
Personal challenges
Authentic products

Experiencers are motivated by self-expression. Young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis that they place on looking good and having “cool” stuff.
Favorite Things:
A social-media following
Being entertained
Being established
The ability to purchase

Select a product on the market today. Explain how marketers would appeal to each of your VALS type for your selected product. For example, how would marketers appeal to each type if they are selling automobiles? IN 250 WORDS, DISCUSS.