The company where you are the marketing manager is a bit unique as there are two major functions of the business organization. One is to offer services to a wide array of customers in several states of the United States. The other is to deliver products in the United States, Canada, and Mexico.
You are required development a distribution strategy that will deliver products and services in the previously mentioned territories. Keep in mind that distribution strategies may require a different approach in each state in the US, as well as Canada and Mexico.
When developing your strategy discuss what potential challenges that may exist. After doing so, how might the company overcome those challenges in getting both products and services into the marketplace and strategically connect with current and prospective customers? Fully explain.