you are to write an academic paper that covers the concept of distribution strategy. You may choose a company that you are familiar with in order to provide your analysis.
The paper should discuss the overall distribution strategy of the company, clearly describe the distribution channels, and why you think the distribution strategy of your company of choice is effective and provides a competitive advantage.
You are to also provide possible alternatives to the companies distribution strategy. When providing alternatives, such should be well-founded, and based on appropriate research rather than simply stating an opinion without support.