Marketing

Table 5: Demographics – Total household income
Brand
Less than
$50,000
$50,000 –
$70,000
More than
$70,000
<$50k
Deviations
$50-$70k
Deviations
>$70k
Deviations
Average
MAD
McDonalds 23 29 31 3.0 5.8 -7.6 5.5
KFC 21 19 43 1.3 -4.3 4.2 3.3
Hungry Jacks 16 22 40 -3.4 -0.9 0.9 1.7
Subway 21 22 39 1.2 -0.9 0.4 0.8
Nando’s 18 24 41 -2.2 0.3 2.1 1.5
Average 20 23 39 2.2 2.4 3.0 2.6
Table 6: Demographics – Gender
Brand Male Female Male
Deviations
Female
Deviations
Average
MAD
McDonalds 40 60 4.0 -4.0 4.0
KFC 34 66 -1.7 1.7 1.7
Hungry Jacks 35 65 -0.8 0.8 0.8
Subway 36 64 -0.6 0.6 0.6
Nando’s 35 65 -0.8 0.8 0.8
Average 36 64 1.6 1.6 1.6
8. What are the implications of your demographic and segmentation
results for Nando’s in terms of its marketing strategies
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