1. Describe a hair cut in terms of the four service characteristics.
2. Why does a company want to build brand equity?
3. What is the difference between marketing an existing poduct and marketing a newly developed product?
4. In what stage of the product lifecycle would you put Croc shoes (see Crocs.com if unfamiliar with the product)
Why did you select this stage? What would you recommend Croc do to extend its lifecycle in its current stage?
5. What advice would you give a marketer of a fad product?
6. Why is it that different customers have different perceptions of a fair price for an identical product?
7. Why is it difficult to set an initial price for a new product?
8. What is the difference between good-value pricing and value-added pricing?
9. Identify a product that engaged inprice skimming and why do you think it is an appropriate pricing strategy for
that marketer.